You need to size up the shock at your intended ride height.
Your intended ride height needs to have enough room for the suspension to compress, 2 1/2" - 3" of compression travel as a minimum. The bigger the vehicle, the greater the compression travel needed. For instance, the 71 Buick Sportswagon you have in your signature, you wouldn't want to get under 3" of compression travel. You also need to look at total suspension travel. Total travel is the amount the suspension moves at the wheel. Since we are discussing the rear, it's close to the same as the shock travel. We typically shoot for a minimum of 5" total travel, anything less sacrifices overall performance. If you have more than 5" total travel, that's even better.
With the above in mind, set your suspension to your desired ride height and measure mount to mount. Use this dimension to help determine the correct shock. We typically run our shock travel at 60% compression, 40% extension. What I mean by this is, we use 60% of the total shock travel for compression and 40% of the shock travel for extension. For example, We would run our 5.2" travel shock with approximately 3" compression travel and 2" extension travel.
I hope this helps you. I have posted a link to our CoilOver page to help you chose a length.
http://www.ridetech.com/store/coil-overs/
What kind of vehicle are you working on? We may have a rear setup for it already.
Rodney