You're seeing things George
This process has been around for a while. almost any pattern can be printed. I've seen $100 bills, true fire, skulls, entire murals, and yes, carbon fiber. This process works on almost any paintable parts with some exceptions due to the shape of the part. Parts that are completely round do not do well when dipped.
It is a fairly simple process and the finish is slightly more durable than paint I dare to say. What's also really nice is that in a set of skilled hands, not only can more complex pieces be done, but the process is totally repeatable because the print is done via a computer printer. Therefore, if you have some large, complex combination of fire and skulls, or rainclouds made of $100 bills, whatever, the exact same image can be transferred to any desired part without the masking and additional time of air brushing.
I have alot of friends who can do this process and are fairly skilled at doing it.
Meclec Metal Finishing in Fresno is very good and you can often find them doing guns and alot of car parts.