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View Full Version : PRIMEDIA sells Motor Trend, Automobile, Hot Rod magazines


XcYZ
05-17-2007, 07:59 AM
Things are changing....

Magazine publisher Primedia said on Monday it will sell its Enthusiast Media division, which includes popular automotive magazines like Motor Trend, Automobile, and Hot Rod, to Source Interlink for $1.2 billion. According to a Reuters report, the all-cash deal is expected to close in the third quarter and will zero out Primedia’s debt.

Source Interlink, based in Bonita Springs, Florida, distributes magazines, CDs, DVDs and other entertainment products to over 110,000 retail locations throughout North America, and is part of billionaire investor Ron Burkle’s private equity firm, Yucaipa Companies.

Primedia’s Enthusiast Media group includes more than 70 magazines and 90 websites. Once completed, the deal will leave Primedia with its Consumer Source business, which publishes free consumer guides.

Steve1968LS2
05-17-2007, 08:07 AM
Hell, they sold Surfer, Soap Opera Digest, Sail, etc.

Everything in the Enthusiast group.

Won't necessarily mean any changes. Just that the name on the check will change. I have an official press release somewhere.

V8TV
05-17-2007, 08:24 AM
Steve,

I went through 4 "changing of the names on the checks" while at Hot Rod... and this I can tell you... things WILL change.

Just keep doing good work and it won't affect you as much. Good luck!

- Kevin Oeste